My Work

What if buying your favourite snacks/products was as simple as opening a door and grabbing what you want? No scanning, no buttons, no delays—just grab and go. That’s the future I imagined when designing and creating a smart Pay-As-You-Go vending machine.

The smartwatch and fitness band market offers varied options, each excelling in some areas but lacking in others like battery life, affordability, or durability. This creates an opportunity for a well-rounded wearable. As PM, I researched the need, developed a competitive product, designed a GTM strategy, and proposed KPIs to track success.

I analyzed and compared the 'Group Order' feature of Zomato and Swiggy, identifying key pain points. Based on this, I proposed enhancements for Zomato’s feature to improve usability and differentiation, along with implementation strategies to enhance the user experience.